A few years ago (or more) -it was around 2012…
I figured out a way to generate leads very quickly for my business opportunity.
To give you an idea of how well it worked, I generated a list of about 300 people in less than a month –and it was all with free traffic.
Fast forward to 2019, I see that lead generation is the same.
And today I will be sharing you some of my secrets to creating a high converting squeeze page for your business.
Before creating a squeeze page you need a lead magnet but I assume you already have one.
If you don’t have one yet, go create one then come back.
This is probably the most important part of your squeeze page.
If you can get the attention of someone with your headline, then they will keep reading -and want to know more.
…and this will greatly improve your conversions.
So how to write a great headline?
A simple way to write a headline is to write the outcome that your lead magnet will provide.
You want to make the headline believable also.
Think about it.
If you see a headline that reads something like: “Make $25,000 in 2 Days While On Vacation in Bora Bora, Even If You Have ZERO Experience, No List, and No Traffic!”…
Most likely, you’re not going to believe it.
On the other hand, if you read something like: “How to Earn Your Next $100 Online This Week, Even if You Have No Money for Traffic”…
That is a lot more believable.
You want to make a promise on your headline -a promise that you will help your prospects get closer to their goals.
And in the case for business opportunities, that goal will always be “make more money” -so anything that will get them closer to that next sale.
The great thing about our industry is that you have 3 main things to choose from when it comes to making that next sale:
Traffic, leads, and conversions.
And each one of those can be broken down to more specific things…
Traffic: social media, ppc, ppv, banners, interstitial ads, text ads, pop-ups, etc.
Leads: squeeze pages, lead magnets, autoresponders, funnels, emails, etc.
Conversions: copywriting, sales pages, communication, influence, marketing, etc.
And before I get too off-topic here…
You can use any of the above to really get specific on what you are delivering through your squeeze pages.
The more specific, the better.
So use your headline to get attention and make a (believable) promise to help your prospects.
Let’s move forward…
All you really need to collect is an email address.
Usually, asking for more information will lower your conversions –and sometimes people will enter bogus details.
Ultimately its up to you what you ask for but keep that in mind.
Also, most forms come with “submit” on the button but make sure you change this.
Here are some good options:
- Download Now
- Watch Now
- Get Started
- Join Now
- Get Instant Access
- Send Me The (product)
…pretty much anything but “submit”.
Include a few sentences about your lead magnet’s benefits -this can also be a few bullet points.
Also, nobody cares about how “pretty” or “perfect” your squeeze page is.
The only thing that your prospects care about is whether or not you will be able to help them.
…so help them.
That’s pretty much it when it comes to squeeze pages.
Include a solid headline, your form, and a few benefits –and you’ll be set.