If you are reading this then you’re probably looking to either: a) build a list or b) grow your current list of email subscribers for your business opportunity.
When it comes to generating leads, the most important thing is your lead magnet.
With the right lead magnet you will be able to get high conversions with almost any traffic source you use.
But if don’t have the right lead magnet…
Your conversions (if any) will be very low –and this is where most people are at.
So how do you create the right lead magnet for your business opportunity?
Short answer: Solve a problem for your leads in way that will lead them to your main offer.
Here’s what I mean…
Think of your main offer as the ultimate solution to someone’s problem.
Your lead magnet should be the bridge that connects your leads with your main offer.
And the way to do this is very simple.
All you have to do is think about any small problems or issues your ideal customer has.
Then, simply show them how to solve that problem.
But show them that when they solve that small issue, they will encounter another issue –and you can spread this out as long as you want.
You can show them: problem, solution, problem, solution, problem, solution… etc.
But you don’t want to extend it out too far.
Eventually you want to introduce them to your main offer –remember, the ultimate solution.
You can introduce 1 solution, 2, 3, 4, or as much as you want.
Every offer is different so you will need to figure out what works best for you; this is where testing will come in handy.
Here’s an important thing to remember…
Create your lead magnet in a way that the next logical step is to buy your product or service.
So how do you create your lead magnet?
This is the great thing about your lead magnet; you can create a solution to your lead’s problem and deliver it in any format.
Here are a few ideas of what you can create:
- physical book,
- conference call,
You can also create a series of any of the above and spread them out over a few days or week.
Once you have your own lead magnet, you will be ahead of over 95% of everyone else -and all of a sudden you are no longer competing with anyone else in your company.
Are you seeing the power of this?
You can go out there and use the exact same traffic sources, get in front of the exact same audience as most people in your company –and you will outconvert them all.
…all because you have your own lead magnet.