Secrets to a High Converting Squeeze Page

A few years ago (or more) -it was around 2012…

I figured out a way to generate leads very quickly for my business opportunity.

To give you an idea of how well it worked, I generated a list of about 300 people in less than a month –and it was all with free traffic.

Fast forward to 2019, I see that lead generation is the same.

And today I will be sharing you some of my secrets to creating a high converting squeeze page for your business.

Before creating a squeeze page you need a lead magnet but I assume you already have one.

If you don’t have one yet, go create one then come back.

Let’s begin.

Headline

This is probably the most important part of your squeeze page.

If you can get the attention of someone with your headline, then they will keep reading -and want to know more.

…and this will greatly improve your conversions.

So how to write a great headline?

A simple way to write a headline is to write the outcome that your lead magnet will provide.

You want to make the headline believable also.

Think about it.

If you see a headline that reads something like: “Make $25,000 in 2 Days While On Vacation in Bora Bora, Even If You Have ZERO Experience, No List, and No Traffic!”

Most likely, you’re not going to believe it.

On the other hand, if you read something like: “How to Earn Your Next $100 Online This Week, Even if You Have No Money for Traffic”

That is a lot more believable.

You want to make a promise on your headline -a promise that you will help your prospects get closer to their goals.

And in the case for business opportunities, that goal will always be “make more money” -so anything that will get them closer to that next sale.

The great thing about our industry is that you have 3 main things to choose from when it comes to making that next sale:

Traffic, leads, and conversions.

And each one of those can be broken down to more specific things…

Traffic: social media, ppc, ppv, banners, interstitial ads, text ads, pop-ups, etc.

Leads: squeeze pages, lead magnets, autoresponders, funnels, emails, etc.

Conversions: copywriting, sales pages, communication, influence, marketing, etc.

And before I get too off-topic here…

You can use any of the above to really get specific on what you are delivering through your squeeze pages.

The more specific, the better.

So use your headline to get attention and make a (believable) promise to help your prospects.

Let’s move forward…

Form

All you really need to collect is an email address.

Usually, asking for more information will lower your conversions –and sometimes people will enter bogus details.

Ultimately its up to you what you ask for but keep that in mind.

Also, most forms come with “submit” on the button but make sure you change this.

Here are some good options:

  • Download Now
  • Watch Now
  • Get Started
  • Join Now
  • Get Instant Access
  • Send Me The (product)

…pretty much anything but “submit”.

Other Tips

Include a few sentences about your lead magnet’s benefits -this can also be a few bullet points.

Also, nobody cares about how “pretty” or “perfect” your squeeze page is.

The only thing that your prospects care about is whether or not you will be able to help them.

…so help them.

That’s pretty much it when it comes to squeeze pages.

Include a solid headline, your form, and a few benefits –and you’ll be set.

Creating a High Converting Lead Magnet

If you are reading this then you’re probably looking to either: a) build a list or b) grow your current list of email subscribers for your business opportunity.

When it comes to generating leads, the most important thing is your lead magnet.

With the right lead magnet you will be able to get high conversions with almost any traffic source you use.

But if don’t have the right lead magnet…

Your conversions (if any) will be very low –and this is where most people are at.

So how do you create the right lead magnet for your business opportunity?

Short answer: Solve a problem for your leads in way that will lead them to your main offer.

Here’s what I mean…

Think of your main offer as the ultimate solution to someone’s problem.

Your lead magnet should be the bridge that connects your leads with your main offer.

And the way to do this is very simple.

All you have to do is think about any small problems or issues your ideal customer has.

Then, simply show them how to solve that problem.

But show them that when they solve that small issue, they will encounter another issue –and you can spread this out as long as you want.

You can show them: problem, solution, problem, solution, problem, solution… etc.

But you don’t want to extend it out too far.

Eventually you want to introduce them to your main offer –remember, the ultimate solution.

You can introduce 1 solution, 2, 3, 4, or as much as you want.

Every offer is different so you will need to figure out what works best for you; this is where testing will come in handy.

Here’s an important thing to remember…

Create your lead magnet in a way that the next logical step is to buy your product or service.

So how do you create your lead magnet?

This is the great thing about your lead magnet; you can create a solution to your lead’s problem and deliver it in any format.

Here are a few ideas of what you can create:

  • ebook,
  • webinar,
  • article,
  • membership,
  • audio,
  • interview,
  • physical book,
  • video,
  • conference call,
  • livestream,
  • subscription…

You can also create a series of any of the above and spread them out over a few days or week.

Once you have your own lead magnet, you will be ahead of over 95% of everyone else -and all of a sudden you are no longer competing with anyone else in your company.

Are you seeing the power of this?

You can go out there and use the exact same traffic sources, get in front of the exact same audience as most people in your company –and you will outconvert them all.

…all because you have your own lead magnet.

Building a List of Business Opportunity Seekers

Having a list of prospects is important when it comes to growing your business opportunity.

Yet for some reason, most people don’t build a list -they continue to use the replicated landing pages from the company.

This creates a few issues…

  • You never get to create or have your own audience,
  • You are always needing to “grind” to continue to get results,
  • If the company ever shuts down, you’ll need to start from scratch,
  • If you decide to promote something new, you’ll need to start from scratch,
  • If you go to a different company, you’ll need to start from scratch,
  • Everyone is using the same pages -which cause lower conversions,
  • All the leads YOU generate are going to the company owner(s),
  • You will be competing with everyone else in the company,
  • and the list goes on…

Ok, so how do we build a list of business opportunity seekers?

Short answer: you need a landing page, a lead magnet and an autoresponder.

Obviously there is a little more to it than these 3 things so let me touch on each one below.

Autoresponder

There are a lot of autoresponders available but the one I keep going back to is Aweber -but this is a personal preference.

Another great one that I’ve used in the past is GetResponse.

If you already have one that isn’t Aweber or GetResponse -that’s fine. You can continue to use it.

One thing you have to make sure is that it is reputable.

If too many people get spam complaints, then your emails will keep going into the spam/junk folders or promotions tab in Gmail.

Lead Magnet

Your lead magnet is probably the most important part of building a list.

Essentially, you are bribing people to get on your list in exchange for something -your lead magnet.

The great thing about a lead magnet is that it can be anything you want -but it has to provide some value to your leads.

…and you can deliver that value through an ebook, a PDF download, a video, an audio, consulting, a membership, a webinar, a coaching call, a physical gift through regular mail, a “method” or “guide”, a cheat sheet, etc.

Basically, you want to solve a problem for your leads.

And one more thing on top of this…

Your lead magnet must be related to your main product or service.

After your leads go through your lead magnet, the next logical step should be to join your main business opportunity.

This is very important.

I see a lot of people who give away a really cool lead magnet but their offer is totally unrelated –and if it is related, their is no next step to join or buy something.

You have to remember that you are in business to make money -and you make money when you sell something.

Once you have your lead magnet created the rest is simple.

Lead Capture Page (Squeeze Page)

Your lead capture page has one job and one job ONLY…

…and that is to capture your prospect’s information.

It is up to you what you want to ask for -but generally (not all cases) you will see higher conversions if you just ask for an email.

Your lead capture page should include the following:

  • Your headline (the big promise) -aka: the solution to a problem
  • A few sentences or bullets on what they will receive
  • An opt-in form
  • And MAYBE a picture of the lead magnet –but that’s it.

No links to your social media.
No links to your “about me” page.
No share links.
No other call to action buttons.

There are a few situations where having other stuff can be useful but for the most part -your lead capture page should only be used to “capture leads”.

Also…

No one cares about how pretty your page is.

The only thing that is important to your prospects is whether or not you will be able to help them.

Once you got your lead magnet, autoresponder, and lead capture page…

all you have to do is send some traffic to it.